Restaurants have been investing more into beverage programs, and for good reason—total beverage sales are outpacing overall food sales. According to Technomic’s 2023 Away-From-Home Beverage Navigator, total beverage sales were up +13.9% in 2022 compared to 2021, while total industry sales were up +10%.
Additionally, cold beverages outpaced hot beverages, with cold beverage sales up +14.9% in 2022 versus +11.7% for hot beverages. This trend is expected to continue for the next few years, and amid ongoing labor crunches, operators are trying to balance offering trending beverages while ensuring staff isn’t stretched too thin—and that’s where innovative products come in.
Javo is a one-stop-shop premium beverage innovator. They create authentic cold brew coffees, iced teas and functional beverages that start with fresh, clean-label extracts. Which is something they’ve been perfecting since 2001.
Keeping up with cold drink demand
Data shows that cold beverage sales are up, and consumers want to order a variety of them—44% of consumers ages 18-24 say they would like to try new and unique beverages at restaurants, according to Technomic’s recent Beverage Consumer Trend Report. Cold brew coffee, iced lattes and energy drinks are popular for the refreshing pick-me-up they provide. Operators trying to appeal to consumers are successful when they incorporate in demand product formats as LTOs featuring trending flavors such as cookie butter, lavender and more
Signature sips—with a partner that innovates
Working with a manufacturer that understands trends, has the expertise and resources to formulate beverages in direct support of those trends is key.
Javo is a one-stop-shop premium beverage innovator. They create authentic cold brew coffees, iced teas and functional beverages that start with fresh, clean-label extracts. Which is something they’ve been perfecting since 2001.
As one of FFP’s powerful brands, Javo has access to a full line of natural ingredients and formulation expertise to create the beverages of tomorrow under multiple roofs across the US. From natural flavors to human nutrition inclusions to pure extracts, their expert team crafts beverages worthy to serve a restaurant brand’s unique identity from formula to final sip.
Innovation is vital when keeping up with trends. By partnering with a supplier that can create and formulate a full LTO calendar with using products designed to make crafting high quality beverages easier, restaurants can ensure that both their customers and workers are happy.
Originally published by Restaurant Business
